When people are searching,
your online visibility is critical.
Increase the visibility of your content so that people who are searching can see – and hear – what you have to say.
Properly optimizing your website for search engines is critical to your overall digital marketing strategy and success. At TMG we know the hair industry, its nuances, and we speak the speak because we also own salons ourselves, therefore we look at our search engine optimization services holistically, customizing based on your specific needs and priorities, all the while keeping an eye on the ever-changing search landscape.
Technical issues, new content, optimized assets, local listings, influencer outreach: is all part of our synergistic content approach, we deliver award-winning tactics that help your company get found, no matter the channel or device.
We do this over and over again, so that your content is constantly being updated to keep it fresh and in the common search vernacular.
SEO is a fundamental part of digital marketing because individuals conduct literally trillions of searches every year, often to find information about products and services. Search is often the primary source of digital traffic for brands, and it complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
Search engine optimization is full of ups and downs. One day, you may be ranking on top of the world, then for no apparent reason that ranking diminishes. The only constant about SEO is change, and you need to know which ranking factors to support, ignore or omit to constantly stay ahead of the curve.
Meet LaDonna Roye
“LaDonna Roye was losing significant online sales opportunities against many of there main competitors, locally and on a national scale for branded phrases like wigs, hair loss and more.
We worked to develop an online e-commerce site that provided high performance content for this high performance brand and helped them gain search rank for online shopping.
- E-Commerce Website
- Content & Creative
- Search Engine Optimization
- Social Media Marketing
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Backlink analysis shows all of the links that Google/Bing/Yahoo take into consideration and provides a better understanding of the visibility of your site and its ability to rank well in search engine results. Backlink analysis also helps identify bad links that should be removed when possible.
Canonical keyword mapping assigns target keywords and their closely-related variants to a single canonical page, sending clear signals to Google and, perhaps more importantly, your human visitors, as to which page is the authority and the place they’re most likely to find the content they’re looking for.
A Local SEO audit helps uncover what may be wrong with a site or page and what areas need to be addressed first. It is vital to start from where you are. We begin locally and determine how to develop an effective optimization campaign that will suit the larger, global audience.
An SEO Technical Audit is an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs). Technical audits are completed by checking each step on very meticulous and deliberate audit list, finding any issues that need to be repaired or improved to boost the page’s search engine performance.