Properly optimizing your website for search engines is critical to your overall digital marketing strategy and success. At TMG we know the hair industry, its nuances, and we speak the speak because we also own salons ourselves, therefore we look at our search engine optimization services holistically, customizing based on your specific needs and priorities, all the while keeping an eye on the ever-changing search landscape.
Technical issues, new content, optimized assets, local listings, influencer outreach: is all part of our synergistic content approach, we deliver award-winning tactics that help your company get found, no matter the channel or device.
We do this over and over again, so that your content is constantly being updated to keep it fresh and in the common search vernacular.
SEO is a fundamental part of digital marketing because individuals conduct literally trillions of searches every year, often to find information about products and services. Search is often the primary source of digital traffic for brands, and it complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
Search engine optimization is full of ups and downs. One day, you may be ranking on top of the world, then for no apparent reason that ranking diminishes. The only constant about SEO is change, and you need to know which ranking factors to support, ignore or omit to constantly stay ahead of the curve.